I untangle complex systems, so users don't have to.

Product designer simplifying complex workflows across B2B SaaS, design systems and connected products.

Selected work

Redesigned pricing and selection for self-service ordering and future providers.

Result: 9 out of 10 participants successfully checked whether their devices were covered in Gibraltar.

Built a shared component library and usage guidelines to keep design and development consistent.

Led UX/UI design for the China launch, creating a more welcoming home screen and reusable components for future products.

Result: 30-day user retention increased by 20% following the redesigned app’s launch. · iF Design Award 2024

Product Designer
PCCW Global, London, UK
Sep 2023–Sep 2025
I designed self-service ordering and management experiences for Console Connect’s Network-as-a-Service platform. Working with product and engineering, I simplified complex pricing and configuration workflows and developed scalable patterns to support new products, plans and providers.
UX/UI Designer
Johnson Controls–Hitachi, Shanghai, China
Mar 2021–Oct 2022
I led UX/UI design for airCloud Home China, improving how users onboarded air conditioners and controlled them day to day. Alongside this consumer IoT work, I built design system foundations for airCloud Select, a B2B equipment selection tool, to support consistent interfaces and workflows.
Product Designer
VTech, Hong Kong
Oct 2016–Aug 2019
I designed telecommunications products for VTech, AT&T and Snom, taking concepts from early exploration through to production. I worked with engineering and product teams to balance usability, physical design and manufacturing constraints.